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|Impinj Invests In Partner-Relations Leadership And Next-Generation Channel Program|
PHOENIX and SEATTLE,
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/adf65a74-3dd8-4e1d-bc49-b6a50bbfe6f3
“Investing in talent like Beckstrom will uplevel the way we support and create opportunities for our channel and end customers in this massive IoT opportunity,” said Impinj COO and President Eric Brodersen. “Since joining Impinj, Beckstrom has already bolstered our channel program to help Impinj’s partners effectively adopt and implement RAIN RFID across multiple verticals.”
Impinj’s new channel programs, launching today, enhance our sales incentives, marketing, and sales support. The programs aim to help partners gain competitive advantages and better sell the Impinj platform, including products like xSpan gateways, and the new Indy RS1000 surface-mount modules. Impinj also announced a Channel Summit to take place this fall, to help partners learn about the industry, platform, and channel program opportunities available; we will announce more details in the coming months.
“I’m excited to join Impinj where the market opportunity is wide open for impact, innovation, and sales, and where we have a wonderful opportunity to build a next-generation partner organization,” said Impinj VP of Worldwide Channels Erica Beckstrom. “Connections are critical in a channel organization; I’m energized by the opportunity to make connections count, both with our partners and between our partners and end users. Impinj’s channel focus is already strong and I’m looking forward to further building on that strength and drive market opportunities.”
Beckstrom spent fourteen years at Sun Microsystems developing sales and channel-sales engagement, then nine years at Cisco Systems leading and expanding high-profile enterprise accounts through cross-channel engagement and assertive marketing. She also has a decades-long passion for diversity as evident in her service on the Board of Directors for FIRST Washington as well as her mentorship role at 9Mile Labs, focusing on encouraging and supporting women and disadvantaged communities. When she and her husband are not at home in Kirkland with their four pets, they like to explore small towns and find new restaurants.
Visit Impinj at RFID Journal Live in booth #514, or request a meeting. Impinj partners interested in specifics about the new Channel program incentives and marketing support can get information here. For those interested in becoming a partner, request more information.
Media Relations Erika Goodmanson Sr. Director,