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|Impinj Adds Accomplished Technology Executive, Jeff Dossett, to Lead Marketing and Business Development|
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/e19bb64f-a8a9-4188-81a8-aeaec005eebf
“Impinj’s footprint is quickly growing and, as such, it’s critical that the company has an executive at the helm to navigate through and execute on the latest and most effective marketing strategies, technologies and investments,” said Impinj COO Eric Brodersen. “Jeff's track record in leadership roles across software, professional services, content, revenue, and partnerships in global organizations will add critical horsepower to our marketing and business development teams.”
Dossett will extend his broad expertise across Impinj's business units to drive new innovations to market and to tell the Impinj story in ways that connect partner and buyer audiences in the many industries that the company serves. Additionally, he will help preserve and expand the company’s reputable brand as it scales globally. Dossett will engage with partners and customers to ensure they remain a central focus for Impinj.
“Marketing has changed dramatically over the last decade. Marketing innovations have enabled new opportunities to effectively reach and engage customers in physical and digital experiences,” said Senior Vice President Marketing and Business Development Jeff Dossett. “What excites me most is that Impinj connects everyday items to the Internet, enabling the intersection of our physical and digital lives.”
Dossett has spent the last several years as an investor, strategic advisor, and board director at emerging-growth companies including GOOD Worldwide, POSaBIT, and PlaceFull. Previously, he spent 18 years in a variety of executive leadership roles with Microsoft before becoming chief revenue officer for
Media Relations Jill West Director,