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|Impinj Introduces Monza R6-A RAIN RFID Tag Chip for European Retail Industry|
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/d1e97aa7-e8ad-4812-bbc7-c401478f7d13
Designed for the European retail market, which is at the forefront of public policy on consumer privacy and sustainability, the Monza R6-A tag chip helps retailers implement “Privacy by Design” principles to protect consumer privacy. Monza R6-A chips enhance privacy protection in RAIN RFID deployments with short-range mode and tag deactivation via “kill” capability. When an authorized RAIN RFID reader activates Monza R6-A’s short-range mode, the chip’s read range is reduced by a factor of 10, preventing the tag from responding to any reader unless the reader is right next to the tag. Short-range mode allows retailers to protect consumer privacy while still providing post-sale customer service, such as returns without a receipt. Retailers can further enhance consumer privacy with Monza R6-A chips’ kill capability, which allows a reader to irreversibly deactivate, or kill, the chip after item purchase.
“Consumer privacy is a very important issue both in the RAIN RFID industry and in society generally,” said Carl Brasek, senior director for silicon products at Impinj. “With the Monza R6-A, we’ve found a simple and cost-effective solution that enables retailers to get the benefits of a RAIN RFID system while still preserving their customers’ privacy and trust.”
Like the Impinj Monza R6, the new R6-A chip provides industry-leading performance. Retailers also benefit from Impinj’s patented AutoTune™ technology, which improves readability in conditions like densely stacked items, and the Impinj Integra™ diagnostics suite, which verifies tag data reliability anywhere in the supply chain.
The Monza R6-A chip also employs Impinj’s patented Enduro™ chip-to-antenna connectivity. This improves the chip-to-antenna connection and performance over the life of the tag, creating a chip well-suited for use in environmentally friendly “green” tags made from paper and aluminum. Enduro technology uses primarily copper, which means Monza R6-A itself has a much smaller carbon footprint than chips that use gold. For every billion chips produced, Monza R6-A reduces CO2 emissions by approximately 110 metric tons compared to gold-bumped chips.
The Monza R6-A chip is GS1 Gen2V2 and ISO 18000-63 compliant and is part of the Impinj platform comprised of RAIN RFID endpoints, connectivity, and software. Organizations around the world use the Impinj platform to connect items to applications, enabling the Internet of Things. Impinj’s family of Monza tag chips have connected more than 18 billion everyday items including apparel, sporting goods, pharmaceuticals, airline luggage and automotive parts so businesses can make smarter business decisions, delight customers and drive sales. For more information, please visit www.impinj.com/platform/endpoints.
Impinj, Monza, AutoTune, Integra, and Enduro are trademarks or registered trademarks of