Impinj Appoints Leon de Ridder as Sales Director for Europe, Middle East, Africa

Oct 15, 2007

SEATTLE, WA--(Marketwire - October 15, 2007) - Leading UHF Gen 2 radio frequencyidentification (RFID) tag chip and reader supplier Impinj, Inc. todayannounced the appointment of Leon de Ridder as Director of Sales for theregions of Europe, the Middle East and Africa (EMEA).

Based in Zeewolde, the Netherlands, de Ridder joins Impinj after more thana decade at Omron Corporation (based in Kyoto, Japan), where he was mostrecently General Manager of the company's European RFID Division. He alsoheld positions at Omron in Europe as General Manager, Advanced ModulesBusiness Division and Sales Manager, Electronic Components Division. Heholds degrees in Electrical Engineering and Business Administration fromSaxion Hogescholen, the Netherlands.

De Ridder's primary responsibilities are to direct Impinj's EMEA salesoperations and growing channel support/reseller network. He will alsodirect Impinj's EMEA field applications engineering group headed by SeniorField Applications Engineer, Fabrice Zecca, who is based in Roquefort lesPins, France.

"Leon's EMEA regional sales track record and extensive RFID knowledge makehim the ideal addition to Impinj's global management team," said MichaelKastner, vice president of sales at Impinj. "We look forward to Leon'scontributions to Impinj's aggressive RFID technology deployment plans inthe region."

About Impinj, Inc.

Impinj, Inc. is a semiconductor and RFID company whose patentedSelf-Adaptive Silicon® technology enables two synergistic business lines:high-performance RFID solutions and semiconductor intellectual property(IP). Impinj is the leading technical innovator in developing UHF RFIDsolutions for both item-level and supply-chain tagging worldwide. Impinjdraws on its technical expertise and industry partnerships to deliver theGrandPrix™ RFID solution comprising high-performance tags, readers,software, antennas, and systems integration. Impinj also licensesinnovative IP products to leading semiconductor companies worldwide,allowing them to seamlessly integrate crucial nonvolatile memory (NVM)alongside analog and digital functionality on a single chip. Impinj's IPproducts include the popular AEON® family of embeddable cores, whichprovide rewriteable NVM technology in logic CMOS manufacturing. For moreinformation, visit

Impinj, Speedway, Self-Adaptive Silicon, GrandPrix, Monza, and AEON areeither registered trademarks or trademarks of Impinj, Inc.