Impinj Revs Up Speedway® Reader With Octane™ 3.0 Firmware for Enterprise-Ready RFID Solutions

October 2, 2007

LLRP Support and New Features Facilitate Broader RFID Adoption

SEATTLE, WA--(Marketwire - October 2, 2007) - Leading UHF Gen 2 radio frequencyidentification (RFID), technology supplier Impinj, Inc. today introducedOctane™ 3.0, a firmware upgrade to the company's Speedway® UHF Gen 2readers that supports LLRP (low-level reader protocol), improvesperformance and expands software vendor support.

The Speedway reader's Octane 3.0 firmware features include:

  • Support for LLRP, the EPCglobal standard interface to common reader functionality, including reader configuration, tag inventory, and tag access operations that encompass the full functionality of the EPCglobal UHF Gen 2 Air Interface Protocol specification
  • Ability to sense tag direction through a read portal using standard UHF Gen 2 tags
  • Ability to sense reader environment and automatically adjust settings to optimize performance
  • Enterprise-class management and monitoring with EPCglobal Reader Management 1.0.1 (SNMP)
  • Seamless LLRP integration with leading software companies, RFID network infrastructure and total solution providers such as GlobeRanger, IBM, KeyTone Technologies, Microsoft, OATSystems, Omnitrol Networks, and Reva Systems

Successfully deployed in large retail and distribution environmentsworldwide, the Speedway reader provides a single RFID platform forapplications at the pallet, case, and item level, and deliversbest-in-class read reliability and throughput. Recently announceddeployments include:

  • Item- and case-level garment tagging at METRO Group’s Galeria Kaufhof department store in Germany
  • Item-level book tagging at Boekhandels Groep Nederland (BGN) in the Netherlands
  • Pallet-level tagging at Rolec, a distributor of primary school educational materials in the Netherlands
  • Item- and case-level pharmaceutical tagging at Purdue Pharma in the United States

"The Octane 3.0 firmware addition to the Speedway reader exemplifiesImpinj's leadership role in enabling a standards-based approach to RFIDdeployments and our continued commitment to performance improvements," saidDimitri Desmons, vice president of RFID marketing at Impinj. "The successof RFID depends on the ability to deliver reliable data. By providingcontext to that data (for example, with tag direction information), we areexpanding the set of challenging business problems that the Speedway readeris able to address."

The Speedway reader carries both EPCglobal's Gen 2 Conformance andInteroperability Certification Marks, which ensure predictable tag andreader operation in any deployment.

The Speedway reader with Octane 3.0 firmware will be broadly available inlate 2007 from Impinj's network of qualified distributors, value-addedresellers (VARs), and original equipment manufacturers (OEMs) who licenseImpinj's Speedway reader for use under the "Powered by Impinj" label.Information about Impinj's network of RFID solution providers is availableat

About Impinj, Inc.

Impinj, Inc. is a semiconductor and RFID company whose patentedSelf-Adaptive Silicon® technology enables two synergistic business lines:high-performance RFID solutions and semiconductor intellectual property(IP). Impinj is the leading technical innovator in developing UHF RFIDsolutions for both item-level and supply-chain tagging worldwide. Impinjdraws on its technical expertise and industry partnerships to deliver theGrandPrix™ RFID solution comprising high-performance tags, readers,software, antennas, and systems integration. Impinj also licensesinnovative IP products to leading semiconductor companies worldwide,allowing them to seamlessly integrate crucial nonvolatile memory (NVM)alongside analog and digital functionality on a single chip. Impinj's IPproducts include the popular AEON® family of embeddable cores, whichprovide rewriteable NVM technology in logic CMOS manufacturing. For moreinformation, visit

Impinj, Speedway, Octane, Self-Adaptive Silicon, GrandPrix and AEON areeither registered trademarks or trademarks of Impinj, Inc.