Impinj and Yeon Technologies Partner to Address Escalating Demand for High-Performance RFID Solutions in Taiwan

May 7, 2007

Pioneering RFID Solutions Provider to Resell Taiwan National Communications Commission (NCC) Certified Impinj Speedway® Reader

SEATTLE, WA and TAIPEI, TAIWAN -- (MARKET WIRE) -- May 7, 2007 -- Leading UHF Gen 2 radiofrequency identification (RFID) tag chip and reader supplier Impinj, announced an agreement with Yeon Technologies, a wholly ownedsubsidiary of the YFY Group providing value-added RFID services, to resellImpinj's high-performance, Speedway® UHF Gen 2 RFID reader in Taiwan. Thenewest member of Impinj's expanding value-added reseller (VAR) program,Yeon Technologies deploys RFID solutions incorporating the Impinj Speedwayreader for a variety of supply-chain and asset tracking applications.

ABI Research expects to see a significant increase in demand for RFIDtechnology from Taiwanese companies in 2007. "As in other Asia-Pacificcountry markets, supply-chain companies in Taiwan are quickly realizing thesignificant supply-chain efficiency benefits, business processimprovements, and value propositions that are possible withhigh-performance, RFID solutions at the pallet, case, and item-level," saidMichael Liard, RFID and Contactless Research director at ABI. "Thepartnership between Impinj and Yeon Technologies is expected to help enablelocal product manufacturers and distributors to ramp up RFID solutionsdevelopment and spur end-user adoption in Taiwan."

"Yeon Technologies' extensive market knowledge and progressive approach toRFID adoption support Impinj's global technology delivery strategies," saidDimitri Desmons, vice president of RFID marketing at Impinj. "We also sharea common vision for the advancement of worldwide RFID standards and qualitymetrics." Impinj and Yeon Technologies are active members of leading RFIDstandards organization EPCglobal. In addition, Yeon Technologies is afounding member of Massachusetts Institute of Technology's Auto ID Center,the leading global network of academic research laboratories in the RFIDfield.

"We are very excited to partner with Impinj to deliver the best RFIDproducts and solutions to leading supply-chain companies in Taiwan," saidYeon Technologies President Nancy Tai. "Proven RFID technology is key toimproving product supply-chain efficiency in our region, and we lookforward to enabling RFID adoption in the coming months."

Successfully deployed in large retail and distribution environmentsworldwide, the Impinj Speedway reader received certification to operate inTaiwan under National Communications Commission (NCC) regulations. TheSpeedway reader supports a broad range of use cases at the pallet, case anditem level, delivers best-in-class read reliability and throughput, andincludes a flexible software architecture that facilitates requiredmaintenance and monitoring functions. In addition, the Speedway readercarries both EPCglobal's Gen 2 Compliance Certification andInteroperability Certification marks, which assure predictable hardwareoperation in system implementations.

Production quantities of the Speedway reader are available from YeonTechnologies and Impinj's other VAR and original equipment manufacturer(OEM) partners worldwide.

About Impinj, Inc.

Impinj, Inc. is a semiconductor and RFID company whose patentedSelf-Adaptive Silicon® technology enables two synergistic business lines:high-performance RFID products and semiconductor intellectual property(IP). A leading contributor to the RFID standards for high-volumesupply-chain applications worldwide, Impinj leverages technical expertiseand industry partnerships to deliver the GrandPrix™ solution, comprisingtags, readers, software and systems integration to offer RFID that justworks™. Impinj licenses innovative IP products, core to the company'sRFID tags, to leading semiconductor companies worldwide, allowing them toseamlessly integrate crucial nonvolatile memory (NVM) alongside analog anddigital functionality on a single chip. Impinj's IP products include thepopular AEON® family of embeddable cores, which provide rewriteable NVMtechnology in logic CMOS manufacturing. For more information,

Impinj, Speedway, Self-Adaptive Silicon, GrandPrix, Monza, "RFID that justworks," and AEON are either registered trademarks or trademarks of Impinj,Inc.

About Yeon Technologies

Yeon Technologies specializes in developing innovative UHF RFID productsand providing integration and implementation services including RFIDbusiness value assessment, lab and field-testing, custom design services,EPCglobal performance testing, RFID hardware and middleware installation,and RFID training. Founded in October 2006 as a wholly owned subsidiary ofYFY Group in Taipei, Taiwan, which is the first EPCglobal Asian end-usermember, Yeon's mission is to provide value-added RFID services andinnovative products to its clients, and enable them to leverage theefficiency, accuracy, and convenience that RFID provides. For moreinformation, visit