Silicon Image Licenses Impinj's AEON®/MTP Nonvolatile Memory for High-Volume Consumer Electronics and Computing Chips

November 2, 2007

SEATTLE, WA--(Marketwire - November 2, 2007) - Leading logic nonvolatile memory (NVM)intellectual property (IP) supplier, Impinj, Inc., today announced thatSilicon Image, a leading provider of semiconductors for the secure storage,distribution and presentation of high-definition content, has licensedImpinj's AEON® NVM cores to embed system-critical application data inhigh-definition multimedia interface (HDMI) and serial advanced technologyattachment (SATA) chips.

Silicon-proven at the world's leading semiconductor foundries, Impinj'sAEON/MTP NVM cores deliver significant design and cost advantages tosystem-chip designers targeting high-volume applications, including powermanagement, digital rights management and the integration and testing ofhigh-performance analog circuitry. AEON/MTP's multiple-time programmablecapability enables features such as security key refresh capability,in-field user data configuration and in-field performance optimization.

"Silicon Image is delivering high-function chips to some of the fastestgrowing electronics industry sectors," said Larry Morrell, vice presidentand general manager of IP Products at Impinj. "We are very pleased thatImpinj's AEON/MTP cores have been chosen to help meet the growing demandfor silicon innovation required for those sectors."

"Our market-leading chips for home entertainment and other electronicproducts must have reliable, embedded NVM with multiple-timeprogrammability," said Eric Almgren, vice president of Business Developmentand Intellectual Property at Silicon Image. "Impinj's AEON/MTP is themarket-leading standard for NVM IP and we look forward to the newfunctionality it will bring to our chip designs."

About Impinj, Inc.

Impinj, Inc. is a semiconductor and RFID company whose patentedSelf-Adaptive Silicon® technology enables two synergistic business lines:high-performance RFID solutions and semiconductor intellectual property(IP). Impinj is the leading technical innovator in developing UHF RFIDsolutions for both item-level and supply-chain tagging worldwide. Impinjdraws on its technical expertise and industry partnerships to deliver theGrandPrix™ RFID solution comprising high-performance tags, readers,software, antennas and systems integration. Impinj also licenses innovativeIP products to leading semiconductor companies worldwide, allowing them toseamlessly integrate crucial nonvolatile memory (NVM) alongside analog anddigital functionality on a single chip. Impinj's IP products include thepopular AEON® family of embeddable cores, which provide rewriteable NVMtechnology in logic CMOS manufacturing. For more information, visitwww.impinj.com.

Impinj, Speedway, Self-Adaptive Silicon, GrandPrix and AEON are eitherregistered trademarks or trademarks of Impinj, Inc.