American Apparel Improves Inventory Accuracy and On-Shelf Availability With Impinj-Powered RFID Solution From Senitron®

August 12, 2013

Wide-Area RFID System Fully Automates Inventory Process, Eliminating Need for Handheld Readers; Retailer Plans to Deploy in All North American Stores

SEATTLE, WA--(Marketwired - Aug 12, 2013) - Leading UHF Gen2 radio frequency identification (RFID) technology provider Impinj, Inc. today announced that retailer American Apparel is significantly improving inventory accuracy and on-shelf availability with a fully automated Senitron inventory visibility solution powered by Impinj. The wide-area RFID system brings immediate benefits to American Apparel's operations by improving in-store visibility and security and by eliminating manual cycle counting, which will empower in-store staff to dedicate more time to customer service and sales-related activities.

"The Senitron solution delivers on the dream of hands-free, full-time inventory visibility," said Stacey Shulman, CTO of American Apparel. "We get accuracy levels that meet or exceed handheld readers, in real-time and with less work. We've been amazed at the effortless accuracy of the Senitron system to not only deliver counts but also item locations. This enables a wealth of possibilities in our roadmap towards a robust omni-channel shopping experience for our customers."

After more than six months of performance testing in select American Apparel locations, the retailer recently began chain-wide deployment of Senitron's system, which utilizes fixed RFID antennas mounted among a store's ceiling track lights. The automated inventory system employs several of Impinj's Speedway® readers per store with each reader energizing 12 to 15 antennas via multiple Speedway Antenna Hubs. The readers transfer information from tags into a database that provides accurate, real-time, full-store RFID coverage, including detailed tag location, 24 hours per day. By tagging 98% of a store's 75,000 products with Impinj's Monza® chips, American Apparel and Senitron leverage key benefits of Impinj's GrandPrix™ platform further enhancing system performance. GrandPrix is the integrated set of Gen2-compliant hardware, software, application interfaces and intellectual property that together deliver the best identification and location solutions.

During performance testing by American Apparel, the Senitron system's continuous monitoring of tagged inventory helped both staff and customers to easily locate merchandise and thereby uncover a substantial number of missing items. This enhanced inventory visibility, in conjunction with data from point-of-sale, enables measurement of merchandising effectiveness and improves business analytics. Senitron's system also improved security by monitoring items in all locations of stores, including dressing rooms, restrooms and exits, through non-visual means. By automatically taking complete, accurate, real-time inventory information, including item location, Senitron's system freed staff to spend more time interacting with customers and selling. American Apparel plans to deploy the RFID solution in all North American stores.

"Retail executives and managers must know if inventory is positioned to sell at all times in order to delight customers and manage their business," said Kambiz Saghezi, CEO of Senitron. "We are pleased to partner with Impinj to deliver continuous, automated inventory monitoring to clients such as American Apparel who want to elevate service standards in retail."

"Watch American Apparel if you want to know where RFID in retail is headed," said Larry Arnstein, Vice President of Business Development at Impinj. "They were the first to deploy RFID chain wide with near 100% tagging and handheld cycle counting. With the help of Senitron, they are leading again in the move to hands-free methods that deliver even more value with less effort."

About Impinj

Impinj is the leading provider of ultra-high frequency (UHF) radio-frequency identification (RFID) solutions used to identify, locate and authenticate items. Impinj's RFID products are the world's most comprehensive and widely adopted; they include tag chips, reader chips, fixed readers, software and innovations that support complete system solutions. Recognized and used globally by retail, pharmaceutical, food and beverage, technology and logistics companies, Impinj's products enable numerous RFID applications including inventory management, counterfeit prevention and the tracking of goods. For more information on Impinj, visit

About Senitron

Senitron® Corporation is the RFID solutions firm providing continuous real-time inventory and item level tracking solutions for automated retail store processes. Senitron's patent pending approach for reading large numbers of tags in dense populations, combined with multiplexing technology provides highly accurate item counts and location for store inventory, receiving and sales processes. Reliance on inaccurate periodic inventory accounting and manual RFID and barcode readers is greatly reduced and may even be eliminated. The Senitron Solution is the key to positioning your products for sale at all times through hands-free automation. Senitron is located in Los Angeles CA, for more information visit

Impinj, Monza, Speedway and GrandPrix are registered trademarks or trademarks of Impinj, Inc.

Senitron is a registered trademark of Senitron Corporation.

Editorial Contacts:
Jim Donaldson
Impinj, Inc.
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John Armstrong
Senitron Corporation
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