Impinj Celebrates 15th Anniversary; Reveals New Logo and Corporate Headquarters

Oct 14, 2015

Impinj Evolves Branding to Reflect Mission to Connect Everyday Items to the Internet

SEATTL, WA--(Marketwired - Oct 14, 2015) - Impinj, Inc. celebrates its 15th year in business with a branding refresh and the opening of its new headquarters. This strategic rebranding initiative reflects Impinj's role in connecting billions of items to the Internet, expansion into software, and driving growth in markets such as retail, healthcare and manufacturing.

The new logo and brand identity is an evolution of the former visual elements with a modernized typeface, color palette and a reimagining of the original red burst. Many Impinj web properties and assets reflect the new brand identity, and the remainder will be updated over the next six months.

The new brand extends to Impinj's physical space as well, with the official opening of its new headquarters at 400 Fairview in Seattle. Impinj announced in December 2014 plans to relocate to support its employee growth, which grew by 50 in 2015 to-date.

The company's success is the result of adoption of the Impinj platform among leading companies in retail, healthcare and beyond. The retail industry has led adoption, but the healthcare industry is gaining traction. Impinj customers include major healthcare providers such as Memorial Sloan Kettering Cancer Center. Healthcare companies choose Impinj for a variety of solutions including tracking consumables and high value assets, managing pharmaceutical supply chain, or improving patient experiences and care.

Impinj has also expanded its partner network to bring on new alliances with software vendors from major organizations including Booz Allen Hamilton, Detego, hybris labs, Intelligent InSites, NEC Display Solutions of Americas, Nedap, RetailNext and SAP.

"This is a very exciting time for the industry and our new brand reflects our value and focus on connecting and providing intelligence about everyday items," said Dr. Chris Diorio, CEO and Founder of Impinj. "Since the beginning, Impinj and its partners have helped to pioneer and expand the capabilities of wireless connectivity technology. I believe what we are doing will change the world."

During this milestone anniversary, the company sold its 10 billionth RAIN RFID chip and received several industry awards for its technology strength and industry leadership. Notably, the company won two awards at UBM Canon's EE Times and EDN Annual Creativity in Electronics (ACE) Awards; Impinj was the gold winner for Internet of Things Product of the Year for the Impinj Monza R6 chip, and the company's Founder, Vice Chairman and CEO, Dr. Chris Diorio was named Innovator of the Year. Impinj was also recognized with the 2015 North American Frost & Sullivan Award for Customer Value Leadership.

Impinj recently extended its platform with new products, including ItemSense software, Monza R6-P and S6-C chips, and the Indy RS2000 reader system-in-package (SiP). ItemSense software is a new and core platform component that transforms raw RAIN RFID data into real-time, business-relevant Item Intelligence.

About Impinj
Impinj is a leading provider of RAIN RFID solutions. We deliver Item Intelligence, physical items' unique identity, location and authenticity, to the digital world, which we believe is the essence of the Internet-of-Things. Our platform connects billions of everyday items such as apparel, medical supplies, automobile parts, drivers' licenses, food and luggage to applications such as inventory management, patient safety, asset tracking and item authentication, delivering real-time information to businesses about items they create, manage, transport and sell. For more information about Impinj, visit

Contact Information

  • Media Contact
    Erika Bitzer
    Sr. Director of Corporate Marketing and Communications